BUSINESS
B2B Campaigns & Lead Generation Services
Paxa Media, a technology company in Rijeka, Croatia, runs one pilot B2B campaign with a defined buyer, offer and landing page, and an agreed handover to the person on your team who follows up. It suits a product launch, a new location, event follow-up or a scoped campaign while a marketing role is open. The cost depends on the channels, assets, languages and pilot length; the media budget is separate, and both are agreed before launch.
Launching a product, opening a location or following up after an event needs more than a list of contacts. We can define the audience, prepare a relevant offer and landing page, and agree how enquiries are qualified and handed to your team.
Discuss a campaign
Tell us your website, the buyer and region you want to reach, and what triggers the campaign. We reply with a proposed pilot scope.
- Fixed-scope quote — no obligation
- Reply within 1 business day
Where campaigns usually stall
- •A launch, a new location or an event is coming up, but nobody owns the campaign from first message to handover.
- •Enquiries arrive without the details your sales team needs to qualify them.
- •Contact lists get counted as pipeline, so nobody can tell which conversations are real.
- •Marketing capacity is short while a role is still open.
The pilot includes
- •A written pilot brief: target buyer, region, commercial trigger and the definition of a qualified enquiry
- •Audience and source requirements: who we contact or target, and where any contact data comes from
- •The channel choice for this pilot, such as search ads, LinkedIn or email, with the reason for it
- •Campaign assets: the offer, the messages and a landing page with a focused enquiry form
- •An agreed handover to the person who follows up, and reporting from enquiry to qualified conversation and proposal, with the campaign ID on every lead
Four use cases, one pilot format
- •Distributor or product launch: introduce a product line to a defined group of buyers in one region.
- •New location: let nearby businesses know a new office, branch or service area is open.
- •Event follow-up: follow up exhibitor or visitor contacts while the event is still recent.
- •Capacity while hiring: run one scoped campaign while a marketing role is open. This is campaign work, not recruitment.
How the pilot runs
We start with one pilot for one commercial trigger. Together we define the buyer, the region and the qualification rule, prepare the assets and agree who follows up and how fast. After the pilot we go through the enquiries, qualified conversations and proposals with you and decide whether to continue, adjust or stop.
Cost factors and dependencies
Cost depends on the channels, the number of assets, the languages and how long the pilot runs; media budget is separate, and we agree both before launch. We need access to your website or a subdomain for the landing page, an approved offer, the person who follows up, and agreement on any contact data we use and its source. Results depend on the offer, the market and how quickly your team follows up, so we report qualified conversations and proposals instead of promising a number of leads.
Illustrative example: invented data
Illustrative example: invented data, not a client case.
Situation
A distributor is adding an industrial cleaning product line in Austria and Slovenia.
Approach
The pilot targets facility managers in two regions with one offer, a landing page in German and Slovenian, and a qualification rule: site size, current supplier and timing. Qualified enquiries go to the regional sales lead.
Intended result
The report shows enquiries, qualified conversations and proposals by campaign ID. No figures are promised in advance.
FAQ
Is this a list-building service?
No. A contact list is not pipeline. The pilot is measured by qualified conversations and proposals.
Who follows up on enquiries?
Your team, unless the pilot brief says otherwise. We agree the handover step and the expected response time before launch.
Do you recruit staff for us?
No. A hiring gap can be a reason to run a campaign, but we do not handle recruitment or job applications.
What does a pilot cost?
It depends on the channels, assets, languages and duration. Media budget is separate. We send a scoped proposal after a short call.
Can this grow into several campaigns?
Yes, once the first pilot shows which trigger and audience lead to qualified conversations.
Other business services
Digital Marketing
Campaign, landing page and enquiry handoff run as one journey, so you can see which spend produces real conversations.
Web Development
Company websites and landing pages: page plan, design, build and launch, with SEO basics and enquiry tracking in place.
AI Automation
Automation for intake, data entry, scheduling and follow-up: fixed rules first, AI only where text has to be read, and a person approving what matters.